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Brand Management

Brand Makeovers

Consistent Quality- Consumers love a good deal. But it’s only a deal when the product has both efficacy and longevity. This sheds a new light on the word deal and expands the term, not limiting it to a monetary qualification. In fashion oftentimes we will look at cost per wear. So- called investment pieces can be reduced to a couple of dollars per wear because of the high quality. Quality also decreases turnover, saving both aggravation and the environment. Quality also builds loyalty. As mentioned, the brands with which you have built a relationship are the brands you will start with when searching for a new product. Read Entire Article.

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Brand Management SEO

Branding in the Fashion Industry

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Art Fashion Reporting

The Future of Fashion: Sustainability by Illustrations

The Future of Fashion: Sustainability by Illustrations

The fashion industry is more than the clothes we wear. It is an intricate network comprised of multiple industries all working toward the goal of keeping us fashion forward. This includes fashion magazines, the most accessible element in the world of high fashion. Vogue is arguably the most recognizable and influential fashion magazine. Vogue (and editor Anna Wintour) have become synonymous with the word fashion. With more than 1.67 million digital readers, Vogue has embraced a model of sustainable consumption. But how about sustainable production?

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Fashion Reporting

Coco Rocha Model Camp is Changing the Modeling Industry

Coco Rocha Model Camp is Changing the Modeling Industry

As the industry takes steps to provide for and do right by models, Coco Rocha is building strength and autonomy by going to the source: the models themselves. She has literally written the book on the art of pose and has mentored a number of up and coming stars. In July of 2018, Rocha expanded her teaching platform and created a model camp. This camp is a 4 day intensive course about the industry of modeling.

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Art Fashion Reporting

Black is King- A Personal Essay

Black is King- A Personal Essay

“Black is King” was not only entertaining but a valuable conversation starter. It was important to me and, I dare say, I am not alone. It starts and continues a conversation desperately needed and elevates the arts of a people and culture, often misrepresented, in a way few but Beyonce can do.

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Fashion Reporting

Fashion Competitions Changing the Industry

Fashion Competitions Changing the Industry

Who will be the next designer to turn the fashion world on its ear? Alexa Chung has teamed with Queer Eye’s Tan France to answer that question. Their new competition, Next in Fashion,soon to premier on Netflix will search for the top professionals who have styled and designed for the best fashion houses and see who is ready to step into their own spotlight. Heidi Klum and Tim Gunn are also preparing to answer this burning question with their own competition, Making the Cut,to be released on Amazon later this spring. This show will follow designers from all over the world as they try to grow their smaller labels. Are these fashion competitions simply entertaining or are they changing the industry?

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Fashion Reporting

NYFW FW 2020 Trend Edition

NYFW FW 2020 Trend Edition

Earlier this year I made some predictions about what 2020 would bring in fashion. A new year has begun and that means its less than six weeks till Fashion Week for the 2020 season begins! New York Fashion Week launches the season beginning February 6, 2020 and runs through February 13, 2020. Fall styles will be on display as designers explore the year’s trends and create new ones. Venues vary, since venue has become just as important as the clothes featured. Several studios around the city including Spring Studios and Pier 59 Studios will host shows but designers have been finding more and more unique locations to play host to their collections. See: Marc Jacobs in an abandoned subway or Zendaya X Tommy Hilfiger in Harlem at the Apollo

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Fashion Reporting

For Fashion Brands, Is Pivoting Enough?

For Fashion Brands, Is Pivoting Enough?

It is impossible to avoid both the word and effects of the Coronavirus. Covid-19 has changed the world and has drastically laid bare our failings. Everyone has had to change their way of life to keep the disease at bay. Many are seeing inefficiencies in the way they are doing business. Others are finding fundamental issues hitting at the core of their brand. The word pivot has been a buzz word of late, highlighting the immediate need to change the way we work. But for those who are finding that their core values and systems have been challenged, what is next? Is pivoting enough or is a grander overhaul, a rebranding, necessary?

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Fashion Reporting

Looking to the Future with Bureau de Stil’s Ben Taverniti

Looking to the Future with Bureau de Stil’s Ben Taverniti

Amidst the outbreak of Covid-19, few industries are facing complete overhaul like the fashion industry. For many, this is a daunting challenge. But, for others, this is a welcome time of reflection and the perfect time to test new ideas and strategies to affect change in a fairly antiquated system. One such visionary is designer Ben Taverniti. Taverniti debuted his brand new line, Bureau de Stil, at Paris Fashion Week in February, just days after Italy went into lockdown. A setback, yes. But not insurmountable. Taverniti is excited about his new line, the possibilities it brings, and the future of fashion as a whole.

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Brand Management

5 Rebranding Stratigies to ReEnergize Your Brand

5 Strategies You Can Use to Upgrade and Re-energize Your Brand and Image, With Adjani Jensen

Partnerships: Recognize the ones in your industry that are making a significant impact and reach out. Work with them, offer their services, or simply sponsor an event together. Focusing on consumers over competition is an excellent way to reassert yourself in your market. Nike has been working athletes for decades but more recently they have shifted their focus, rarely highlighting their own products but highlighting the athletes themselves, the diversity seen in the game and the power of the audience.

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