Brand Management

Brand Makeovers

Consistent Quality- Consumers love a good deal. But it’s only a deal when the product has both efficacy and longevity. This sheds a new light on the word deal and expands the term, not limiting it to a monetary qualification. In fashion oftentimes we will look at cost per wear. So- called investment pieces can be reduced to a couple of dollars per wear because of the high quality. Quality also decreases turnover, saving both aggravation and the environment. Quality also builds loyalty. As mentioned, the brands with which you have built a relationship are the brands you will start with when searching for a new product. Read Entire Article.

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