5 Strategies You Can Use to Upgrade and Re-energize Your Brand and Image, With Adjani Jensen

Partnerships: Recognize the ones in your industry that are making a significant impact and reach out. Work with them, offer their services, or simply sponsor an event together. Focusing on consumers over competition is an excellent way to reassert yourself in your market. Nike has been working athletes for decades but more recently they have shifted their focus, rarely highlighting their own products but highlighting the athletes themselves, the diversity seen in the game and the power of the audience.

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