ABOUT ADJANI DESIGN

It is no secret that I have a love for fashion. This passion has been reflected in my role as a Wardrobe Stylist for various media platforms such as print editorials, social media, TV, and film. Over the years, my love for fashion has broadened my professional horizons. I have delved into different aspects of the fashion industry, from interning in the production department at Betsey Johnson to my latest position as freelance Director of Operations for brand development. In this latest role, I have explored every stage of the fashion brand lifecycle, from creation to market, including design, production, manufacturing, marketing, and sales. Managing all these elements for emerging designers can be challenging, but the process I devised with my team has proven invaluable, providing a practical roadmap for brand success. We also worked to address one of the most significant hurdles for these designers - working capital. I played a key role in planning what will be known as The Fashion Fund, bridging the financial gap between manufacturing expenses and end-user payments. Collaborating with major corporations like Disney, the team I advised identified the needs and strategies for fundraising. The Fund is now commencing its initial round of fundraising. I continue to use my marketing expertise this initiative, offering realistic cost assessments and pinpointing essential requirements for these brands. Distinguishing brand development from sales promotion has been a crucial aspect of my work. I have also created websites using user-friendly platforms, demonstrating the importance of marketing and the tools that can add in successful campaigns. I have produced events, set up sales opportunities and supported day to day operations, all in the name of supporting brands and ensuring the future of the fashion remains something close to my heart.

education

  • RUTGERS UNIVERSITY BACHELORS OF ARTS
  • COMMUNICATION AND SOCIOLOGY
  • MESSAGE DESIGN
  • SEO SPECIALIST CERTIFICATION

projects

  • THE TYPSY CROW- SEO UPDATE
  • THE GIST-SOCIAL MEDIA STRATEGY
  • GRACIOUS GARLANDS-WEBSITE UPDATE
  • EVERYDAY ARMOUR- BLOG AND SOCIAL MEDIA

publication

  • 5 REBRANDING STRATEGIES

education

  • PARSONS X TEEN VOGUE
  • FASHION ESSENTIAL CERTIFICATION
  • ENDEAVOR, NYFW:NXT PARTICIPANT

projects

  • ASSISTANT- BLANC MAGAZINE EDITORIAL SHOOT MAY 2020
  • STYLE TEAM-JASMINE CHONG NYFW F/W 2020
  • PRESS- FLYING SOLO F/W 2020 RTM &COUTURE
  • DRESSER-CAAFD NYFW A/W19
  • SUSTAINABILITY THROUGH TECHNOLOGY

publication

  • FOR BRANDS, IS PIVOTING ENOUGH?
  • NYFW FW 2020 TREND EDITION
  • FASHION COMPETTIONS CHANGING THE INDUSTRY
  • COCO ROCHA MODEL CAMP IS CHANGING THE MODELING INDUSTRY
  • THE FUTURE OF FASHION: SUSTAINABILITY BY ILLUSTRATIONS
THE AGENCY

What's Important to Us: Values Experience Passion

EDUCATION. Education holds a special place in my heart . But not simply formal studies,  education through experience and education fueled by passion. To learn,  an individual must have a careful balance of humility and voracity. Humility to admit what you don’t know or understand and need some guidance. And voracity to persist in pursuit of the truth, knowing that some answers are simply unacceptable and more information is vital. 

I have always felt I was my best advocate and I watched in awe as others successfully advocate for themselves. Theirs is a confidence that I strive toward each day. But greater still is watching this act in service of others. A path of support has been laid before me and my hope is to help others walk with me, surpass me, and continue to do great things. My own personal passion leads me towards the arts and entertainment, fashion and theater in particular. Having spent time in and around these industries,  I have seen both triumphs and pitfalls in a unique lens.

OUR GOALS
  • Support contractors in the  fashion and entertainment industries.
  • Help them firmly establish themselves beyond their singular talents and showcase a meaningful and purpose driven brand to all with whom they have the pleasure of working.
  • We want each individual to have control of their narrative and make it a story worth reading. 
  • We want to make it easier to be better and do good.
  • We want to explore alternatives to harmful practices and build sustainable business models.
  • We want EVERYONE in the industry considering their impact on the world and doing their part to find solutions.

THIS IS OUR BRAND

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